01 Brand Identity
Original Branding
Our brand name and identity are impact-led.
Our logo typography has been drawn and crafted as unique and original condensed letter forms. The stacked, compact form of our word mark creates a bold and distinctive identity. Our underline device creates a unique asset which contains photography and turns into characterful illustrations.
Brand Logo Design
Primary Brand Logo
Exclusion zone:
Our brand name and identity are impact-led.
Our logo typography has been drawn and crafted as unique and original condensed letter forms. The stacked, compact form of our word mark creates a bold and distinctive identity. Our underline device creates a unique asset which contains photography and turns into characterful illustrations.
Please note:
Branding to be used as supplied – our logos should only be reproduced from our master artwork files and must NEVER be altered, re-drawn, re-coloured, modified or manipulated in any way.
Secondary Brand Logo Design
Secondary Brand Logo
Orange (Talks) 01
Secondary Brand Logo
Orange (Talks) 02
Secondary Brand Logo
Orange (Talks) 03
Secondary Brand Logo
Grey 01
Secondary Brand Logo
Grey 02
Secondary Brand Logo
Grey 03
Secondary Brand Logo
Teal 01
Secondary Brand Logo
Teal 02
Secondary Brand Logo
Teal 03
Please note:
Our secondary logos should only be used where colour differentiation is essential.
For example, our Speakers for Schools programme is differentiated by orange.
Brand Banner Design
Brand Banner Design
Please note:
To only be used where the executional format means that our square Brand Tab is unsuitable.
Social Ping
Our bold identity works perfectly at small sizes, with bespoke versions created to work within the roundel shapes of social avatars.
Branding adjusted to fit within a roundel shape
Social Ping
01 (Lead)
Social Ping
02
Social Ping
03
Underline Container
Our underline graphic can be extended to create a content box – for graphics, messages and photography as demonstrated:
Content box for graphics, messages and photography
Underline Container
Example 01
Underline Container
Example 02
Please note:
This application is for limited use and as judged by our in-house Creative Team.
Programme Container
Our Futures For All logo can be combined with our programme names to bring a strong emphasis on the services we offer.
(Atten Bold/Regular, -35 tracking)
Programme Container
Work Experience
Programme
Programme Container
Speaker for Schools Programme
Underline Illustrations
An illustrated set of logos for use when communicating directly with our young people.
01 – Getting This Journey Started
02 – Bringing Work Experience In Reach
03 – Waving The Flag For Opportunity
04 – Flying Up The Careers Ladder
05 – Speaking To Spark Inspiration
06 – ‘Sharing’ A Love Of Reading
